My task for this assignment was to simply and improve an existing logo for a small independent barbershop called Twofold. I created this branding set for the shop fronts and business cards with a modern upmarket feel. I used a greyscale colour scheme for this, keeping a simple but clean appearance, reflecting the feel of the barbershop itself, and also reducing printing costs for advertising and stationary. I used different shades of grey, ranging from darker shades for backgrounds to lighter shades for the logo itself.
As an addition to the printed branding, I also made an animated version of the logo on Adobe After Effects, for use on social media websites and small promotional videos.