PRICING

• Brand Definition: The initiation of every project involves establishing your brand identity, which entails conducting an interview and engaging in exercises to uncover the essence of your brand.

• Logo: A logo serves as a condensed representation or symbol of your brand. Through ideation and refinement, I generate the optimal logo concept or a selection of excellent options. To gauge its effectiveness, the logo is tested on mock products to simulate real-world application. The final set of files includes alternative logo formats optimised for print and web usage

• Mini Logo Guide: This 1-2 page guide is indispensable for print vendors and web developers, as it guarantees that your brand colours remain consistent across different platforms. The guide includes essential color codes such as Pantone, CMYK, RGB, and hexadecimal codes.

Everything in the Logo Package plus:

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• Expanded Brand Colour Palette: In addition to outlining the colour specifications for your logo, we also include a complementary secondary colour palette. This palette is designed to coordinate with your logo's colours seamlessly. To ensure that your brand's colours are accurately reproduced across various media, we provide the necessary colour codes, including Pantone, CMYK, RGB, and hexadecimal codes.

• Typography: Customised recommendations for brand fonts that align with your brand's identity and aesthetic. Recommendations include examples of how to combine these fonts for optimal visual impact.

• Visual Theme: To create a cohesive visual theme, I also incorporate unique shapes, lines, custom patterns, and other elements. These elements are carefully selected to complement your brand's identity and are integrated into mock layouts to demonstrate optimal usage.

• Full Brand Guidelines: Your brand is an embodiment of your identity and values, extending far beyond just a logo. To ensure consistency and convey a clear message, I provide a comprehensive brand guide that encapsulates the essence of your brand. This extensive document encompasses all aspects of your brand, including typography, graphic elements, messaging, and any other distinguishing features. It serves as a blueprint, providing them with clear guidelines for maintaining consistency across all materials. With this guide in hand, you can be confident that every piece of collateral accurately represents your brand and communicates your message effectively.

Everything in the Logo Package and Identity Package plus:

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• Stationery: Business cards, letterhead, and envelopes

• Marketing materials: Brochures and informational sheets

• Signage: Indoor and outdoor signs.

• Packaging: Boxes, bags, paper, stickers and labels

• Digital assets: Social media templates and presentation templates

• Promotional items: Branded merchandise such as custom t-shirts, coffee mugs, tote bags, hats, badges and pins, water bottles, pens, and other fun stuff.