Fitbit Alta HR Product Card

The aim of this project was to create a ‘Product Card’ for Fitbit’s new Alta HR fitness tracker. The Product Card will be used on the homepage of their website to drive traffic to the product page. It will also be repurposed for various digital advertisements over social media platforms and other influential fitness websites….

RS Components Mobile Website Poster

This is a campaign that I worked on with RS Components. The company supplies electrical and electronic components, tools, testing equipment and related items through the internet, catalogues and at trade counters. RS Components (Electrocomponents) is listed on the London Stock Exchange and in the last financial year ended 31 March 2016 had revenues of £1.29bn. For this campaign I…

The Workshop App Design Concept

The idea for this project came from the stress and difficulty of finding Classic Car Parts. I noticed that it is never easy to find the parts needed, and that whenever looking for them it always seemed like a huge risk to order something (especially if it’s expensive) for it to arrive late and then…

Kanye West Alternative Album Cover

I took on this project as a bit of a personal assignment. When I was learning the basics of vector design on an old Apple eMac with Illustrator CS2 I remade this bear which was featured in Kanye Wests album promotion for his album 808’s and Heartbreak. I made this illustration entirely from vectors, and…

NFL Helmet Designs: Throwback

My idea for this personal project came from looking through retired vintage logos and the history of each NFL team. My aim was to take vintage logos, revamp and tweak them only slightly in Adobe Illustrator, and then revise them into the current 2016 NFL Riddel Revolution helmet. I chose 6 NFL teams that had a rich history of colourful and inspiring logos and branding and went through the process of learning more about each and revamping them from 20th Century to 21st Century.