Behind Vespa's Logo: How a Wasp Inspired an Icon
The Timeless Elegance of the Vespa Logo: A Symbol of Italian Scooter Heritage When it comes to iconic symbols of Italian design and...
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MICHAEL PINFOLD
BRANDING DESIGN
INSIGHTS.
Welcome to my design insights! Here, I'll share my thoughts, tips, and perspectives on typography, branding, layout, and more. As a seasoned designer, I'm excited to share my expertise with you. Grab a coffee ☕ and let's dive into the world of design!
4 min read
Say Goodbye to Boring - Top 5 Free Google Fonts
Big brands don't really use Dafont, they just don't! There's a lot of reasons why you shouldn't either. (Unless you really need that Star...
2 min read
Crafting Brand Experiences: The Power of Logos in the Fashion Industry
In the fast-paced and ever-evolving world of fashion, staying relevant and capturing the attention of people is essential. So, let's take...
3 min read
The Secrets Behind Tech's Coolest Logos: Innovation, Symbolism & Minimalism
In a world where technology evolves faster than the Boring Company's Loop ‘Tesla Tunnel’, having a logo that reflects innovation and...
2 min read
Revamp Your Brand Identity with the Power of Patterns!
Are you fed up with ordinary and simplistic logos? Looking for a way to make your brand stand out in the crowded market? Then look no...
2 min read
How Aesop and Glossier Nailed Their Brand Identity – and How You Can Too
When it comes to lifestyle brands, both Aesop and Glossier have truly mastered the art of branding. From their product packaging to their...
2 min read
The Retro Logo Comeback: A Journey into Authentic Branding
The newest, oldest, newest thing in the world of branding - the return of retro logos. Brands such as Burger King, Pepsi, and even NASA...
3 min read
The Secret to Creating an Instagram-Ready Brand - Stand Out in the Sea of Reels
In today's digital age, social media platforms like Instagram have become a vital tool for brands to connect with their target audience....
3 min read
Why Less is More: The Importance of Simplicity in Logo Design
There's a common phrase when it comes to effective design and brand identity: "Less is more." Simplicity and not overworking an idea are...
3 min read
Why These 3 Brands' Voices are the Ultimate Game Changers in Brand Identity Design
The way a brand speaks to its audience is just as important as its visual identity, and it can have a huge impact on how customers...
2 min read
New Brands Beware: Avoid These Top 3 Branding Fails
I've seen a lot of new brands make a lot of mistakes when it comes to branding, some of them costly in the long term and some of them...
3 min read
The Power of Serif: Creating a Timeless Brand Identity
One of the key decisions to make when creating a brand identity is the choice of typography. Serif fonts have been used for centuries in...
3 min read
Why Red is the Ultimate Branding Weapon: Insights from the Iconic Ferrari Brand
There's always one colour that stands out above the rest, and that's the colour red. It's a colour that can be bold and overpowering, but...
2 min read
Say Goodbye to Papyrus: The Font That Should Have Stayed Buried with the Mummies
When you think about branding, you think about typography, and when you think about typography, you can’t avoid Papyrus. Well, it's time...
2 min read
The Power of Patagonia's Logo: A Perfect Example of Timeless Branding
As a brand designer, I get excited when I come across a logo that's both clever and visually striking. One logo that never fails to...
3 min read
Proceed with Caution: The Risks of Fiverr
I've seen it all when it comes to logo design. From fantastic designs that perfectly capture a company's essence, to downright terrible...
2 min read
Helvetica: The Typeface of Modernism & Simplicity
Helvetica is an iconic typeface in the world of graphic design and advertising. Created in 1957 by Swiss designers Max Miedinger and...
2 min read
How To Create A Modern Logo Design
Creating your modern logo design sounds fun but unfortunately, it's not as easy as it may seem at the start. It's all about a great mix...
2 min read
Why Brand Design Is So Important For Your Business Success
Whether you’re a small local business or big international company creative brand design plays a vital role in representing and selling...
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