When you think about branding, you think about typography, and when you think about typography, you can’t avoid Papyrus. Well, it's time to say farewell and goodbye once and for all, to the outdated and clichéd font that's become the laughingstock of the design world. Trust us, it's time to wake up and smell the tea (Arizona green tea, if you will.)
Let's start with the basics - Papyrus is an overused and tired font that's lost all meaning and impact (It's worth noting that the Papyrus font was originally designed to imitate the handwriting found on ancient Egyptian papyrus scrolls.) If you want your brand to be original and innovative, it's time to ditch the cliché and invest in high-quality typography. If you want to stand out in today's competitive crowded market, you need to be original and innovative. Your brand deserves better.
When it comes to the font itself, it's hard to ignore its sub-par design. The letterforms are unevenly crafted and the spacing is widely inconsistent, resulting in a font that is a literal headache to read at smaller sizes. Its calligraphic style, while unique, clashes when in digital format, making it an awkward and artificial choice for any branding project.
However, even one of the biggest films of all time, Avatar, wasn't immune to Papyrus. In the movie's promotional material, Papyrus was used prominently in the logo and marketing campaign, to the dismay of many designers. Despite the film's huge success, the use of Papyrus in the branding has been widely criticised as lazy and unoriginal.
The use of Papyrus in Avatar became the subject of a hilarious Saturday Night Live skit in which Ryan Gosling portrayed a man obsessed with the font, going to great lengths to confront its creator. The skit perfectly captured the frustration many designers feel with Papyrus, and it quickly went viral, cementing Papyrus' place as a joke in the design community.
So, all in all, using Papyrus in anything to do with your brand can make you look unprofessional and amateurish. It’s more crucial than ever to select the right typography and font If you want to be taken seriously as a brand. It’s a decision that is tough to make, it's never been a better time to invest in high-quality typography that will elevate your brand and make it stand out. It's time to say goodbye to dated overused fonts and hello to high-quality typography and brand design. Don't let your designs suffer from the Papyrus curse – get in touch and let’s visually elevate your brand today!
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