The newest, oldest, newest thing in the world of branding - the return of retro logos. Brands such as Burger King, Pepsi, and even NASA have embraced the retro look, bringing back the feel of their logos from the 60s, 70s, and 80s. Let’s look at why retro logos have made a comeback, and how they can help brands make a lasting impression.
The Power of Nostalgia in Retro Logo Design
One of the main reasons for the return of retro logos is nostalgia. The 80s and 90s are often romanticised, and brands are tapping into this sentiment by bringing back logos from that time. Retro logos bring back memories, taking us back to a time when things were simpler and more authentic. Brands can use this sentiment to their advantage by creating a throwback brand identity that has a feel of general authenticity.
The Simplicity Advantage of Retro Logos
Retro logos are often simpler and more straightforward than modern logos. They use bold colours, simple shapes, and clear typography to create a logo that is easy to understand and remember. This simplicity and clarity make retro logos effective, as they are easy to recognise and recall. Brands can use this simplicity to their advantage to create a logo that is instantly recognisable and memorable. Think of all those many many retro logos you can sketch from memory!
Standing the Test of Time
Another advantage of retro logos is their timeless appeal. A logo that was designed decades ago can still feel relevant today. Brands like Coca-Cola and Levi's have used the same logos for decades with minimal changes, and they are still just as effective today. Retro logos can re-invigorate a brand identity that feels classic and timeless, making them an excellent choice for brands that want to establish a longer-lasting identity.
Burger King the Branding Kings
The recent redesign of the Burger King logo is an excellent example of a brand using a retro logo to great effect. The new logo incorporates elements from the brand's iconic 60s and 70s logos, including the use of bold typography and a simplified colour palette. The result is a logo that feels fresh and modern, yet also nostalgic and authentic. The new logo has been well-received, and it has helped the brand establish a clear and memorable identity.
Looking to Embark on A Retro Journey?
If you're considering incorporating a retro logo into your brand identity, there are a few things to keep in mind. First, you need to ensure that the logo feels authentic and genuine. A retro logo that feels forced or inauthentic will not be effective. Secondly, you’ll need to ensure that the logo is simple and easy to understand. A complicated logo will not be memorable or effective. Finally, you need to ensure that the logo has a genuine feeling of timelessness. A logo that feels dated or out of touch will not be effective in the long run.
If you need help designing a retro logo for your brand, my logo design services can assist you in creating an authentic and memorable logo that aligns with your brand's identity and values. Get in touch with me today to learn more about how I can help your brand achieve its visual identity goals.
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